Senior product design for financial services, grounded in real users and a time-tested process.
See the workSenior product design for financial services, grounded in real users and a time-tested process.
See the work
I am dedicated to collaborating with product teams to establish consistent practices that lead to outstanding design solutions, particularly within the financial services industry. I have expertise in retail and commercial banking experience design, as well as in the loan process, encompassing lead tracking, origination, and servicing. My approach is grounded in practicality and technical awareness, shaped by my experience on a diverse array of projects. This experience has given me valuable insight into how users engage with and interact with various digital products.
Learn more…With 20 years of UI/UX design experience, my journey began in visual design but has grown to prioritize the underlying strategy. I've honed skills working with teams to craft personas, journey maps, strategic roadmaps, and prioritized feature backlogs. Cohesive, impactful experiences are created by serving users through purpose, reflecting a deep understanding of how user needs fit together with business goals and how data can be used to improve that relationship.